عنوان مقاله [English]
Defamiliarization is one of the novel techniques for the presentation of new forms in an attempt to achieve a stronger effect in some fields, including visual arts. This concept is usually formed by presenting or creating new artwork and depends on such components as time and space, imitation and habits, rules, and traditions. The current study which was conducted with the aim of recognizing the components of time and space in the works of some prominent graphic designers and its application in graphic design. It was attempted to answer the following question: How can we defamiliarize graphic design works? Information and library databases constituted the source of the present descriptive-analytical study. In this regard, "Shafiei Kadkani" elaborates on the position of this approach in literature in an article entitled "Defamiliarization" in 2012. He is of the belief that all innovations in the field of literature and art are related to the concept of defamiliarization, except in very exceptional and rare cases. Moreover, in 2019, "Mohammad Khazaei" and "Erafaneh Ismaili" in an article entitled "Understanding the concept of defamiliarization in Michal Batory's posters" provided a detailed study of defamiliarization in works of this artist and also defamiliarization techniques in graphic design including visual arrays.