عنوان مقاله [English]
Originality in art has always been the concern of artists, art lovers, and art critics. With the advent of postmodern art and the emergence of works by avant-garde artists, such as “Fountain” by Marcel Duchamp, a great challenge was posed in the concept and evaluation of originality. In this regard, a direct and explicit return to history, tradition, and extra-textual references were recognized in works of art as “appropriation”. Such artists created artworks through the usage of intertextuality, the removal or addition of elements to one or more other works, and reference to the existing evidence from the audience's point of view. As a result, they were able to create new functions for a previous work of art.In this regard, the present study aimed to focus on the concept of originality with an approach of appropriation in the visual arts. This study attempted to find out what are the criteria of the originality of an artwork and how can the difference between artistic creation in the form of appropriation and plagiarism be distinguished. For this purpose, the most relevant sources for this research was the “Application of the component of ‘appropriation’ in the commercial advertisement” by Mahboubeh Taheri (2016). The above-mentioned article explains the view that the visual images of commercial art are perfect examples referencing, and that appropriation in commercial art is in line with intertextuality.Moreover, Parvanehpour and Binaye Motlagh (2019) in their study “Appropriation and the Philosophy of Gilles Deleuze: A Study of the Relationship of Deleuze's Thought and Anti-Platonism with Modern Art” discussed Deleuze's thought as a philosopher who opposes Platonism and uses the thought processes developed from the appropriation of postmodern artists to introduce this method as a way to end representation and begin a new understanding of the world. This research is of particular importance since there is a need to express the concepts of originality regarding the notion of appropriation in visual arts from the perspective of experts and address the similarities and differences of appropriation with intertextuality and plagiarism.